The inception of the Journal of Public Policy and Marketing dates back to 1982 when it was founded by Tom Kinnear, a prominent faculty member from the Michigan Business School. Its initial name was Journal of Marketing and Public Policy. However, due to concerns raised by the American Marketing Association about potential confusion with the Journal of Marketing, it officially adopted its current name in 1983. The primary motivation behind the journal's creation was the growing interest among marketing academics in public policy during that era. During the 1970s and early 1980s, there was a growing interest in issues concerning the intersection of public policy and marketing. This interest encompassed various aspects, including advocacy for children's rights, as well as concerns related to other vulnerable groups such as the elderly, ethnic communities, and those with low income; the environmental impact of consumption and the emergence of what is now termed the "green consumer"; the adoption of energy-efficient practices by consumers following significant increases in gasoline, electric, and natural gas prices; evolving product liability doctrines that were becoming more lenient in terms of protective measures; food labeling and nutritional aspects; new consumer protection laws and measures. It is noteworthy that many of these trends are still relevant today, albeit with some shifts in emphasis, such as the increased focus on climate change.