Go beyond hypotheticals and take what you’ve learned in the classroom to help lead a project or business unit within a real company through our Living Business Leadership Experience (LBLE) course.
Effective leaders lead up, down, and across organizations – just as you'll do in the Living Business Leadership Experience course. Work with a company and team of students to establish and run real, profitable enterprises. This could entail new products, business lines, or functional units. This course is open to all Master of Management students. You must apply and be accepted to join the class.
 | 15 Seconds of FameTechnology and digital media Construct a roll-out plan to explore new market opportunities for ESPN’s College Gameday show by uncovering insights from a customer survey. |
 | Aquora BiosystemsWater Sustainability and technology Develop a market strategy that identifies potential areas of market growth by analyzing national and international regulations. |
 | BackpacTechnology and social impact Expand Backpac’s user base and nonprofit network to gain market credibility and focus on furthering market testing. |
 | GoHealth KidsAugmented reality and digital healthcare Develop a business plan with an 18-month market entry strategy to pitch to investors to secure seed funding. |
 | Ilera ApothecaryHealth and beauty retail Develop a refined email marketing strategy focused on personalization, leaning on previous retention insights to generate overall greater brand awareness through social media and micro-influencers. |
 | Inspired BiometricsHealthcare device startup Create a marketing plan designed around targeting the highest value customer segment to generate customer personas. |
 | MADEEntrepreneur development Deploy tools for small or medium-sized enterprises (SMEs) through EDOs by coaching and assisting pilot implementation, while collecting feedback for iterations that drive value. |
 | Refraction AILogistics & supply chain Develop a go-to-market strategy for Refractions AI’s last-mile delivery robot to implement a growth strategy beyond food delivery. |
 | Slows Bar BQFood service Develop a business model and strategy for “Slows at Home”, a new lineup of food products designed for retail and direct-to-consumer sales |
 | State & LibertyLuxury retail Conduct research and analyze quantitative and qualitative data to make recommendations about brand partnerships, ambassadors, and collaborations for future events. |
 | The NRP GroupReal estate development and affordable housing Establish an enterprise that develops and implements a new model for affordable housing in the U.S. |
 | WarmiluHealthcare device startup Expand data collection to identify potential for a high-frequency user market of Warmliu’s outdoor seating products. Collaborate with finance and operations to reduce production costs. |
