Action-Based Learning Projects:
MAP & Consulting Studio
Mountain View, CA
Mountain View, CA
2025
BBA Capstone
Market Analysis and Assessment
Conduct comprehensive market research and develop a strategic business model for Jindo's AI-powered veterinary assistant and ultrasound product, focusing on competitive differentiation, go-to-market including pricing strategies and customer acquisition.
Faculty Advisors
Nairobi
Nairobi
2025
Full-Time MBA MAP
Supply Chain Optimization
Formulate strategic recommendations for the strengthening of supply chain planning, through analyzing working capital management for KEMSA and debts from counties, and medicines availability.
Kenya has a devolved health system with national government responsible for policy, regulation and standards; and 47 semi-autonomous county governments responsible for delivery of health services including availability of health products and technologies.
Kenya has a devolved health system with national government responsible for policy, regulation and standards; and 47 semi-autonomous county governments responsible for delivery of health services including availability of health products and technologies.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Strategic Roadmapping
Analyze the current banquet and event industry, with a specific focus on opportunities for the two UM Golf Courses, as well as pricing models, and formulate recommendations based on your findings.
Faculty Advisors
Redmond, WA
Redmond, WA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Design a demand generation plan that drives an increase in customers to the Microsoft commercial marketplace in FY26. Consider marketing guerilla tactics for how the team can attract the developer audience so this group can discover and build with AI tools and models through the marketplace.
Faculty Advisors
Virtual
Virtual
2025
MBAn Consulting Studio
Market Analysis and Assessment
Analyze current company data to compute a predictive model on patient engagement to predict when patients are likely to become less consistent with their medication regimen and brainstorm solutions on how to keep patients on their regimens.
Faculty Advisors
Fenton, MI
Fenton, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate a strategy for Niles Enterprises strategic acquisition and partnership opportunities. Identify target businesses that fit within the Niles strategy, culture and target geographic areas of expansion to begin conversations around strategic acquisitions.
Faculty Advisors
Muskegon, MI
Muskegon, MI
2025
Full-Time MBA MAP
Operations Enhancements
Goodwill Industries of West Michigan is working to ensure that all unsold donations find a home. As a result we are developing a remanufacturing strategy for many of the materials that go unsold. We have partnered with an Israeli based company, Daika, to create new furniture and like products out of unsold wood based materials. Our goal would be for the U of M MAP MBA Students to help us develop a business plan, research regulatory/permitting requirements and provide/establish agreement drafts.
Faculty Advisors
Bangalore
Bangalore
2025
Full-Time MBA MAP
Financial Analysis and Planning
Create a strategic go-to-market plan for a machine learning-as-a-service platform tailored for credit and fraud analysis. This platform enhances internal data with a marketplace of alternate data providers and facilitates the creation of machine learning models through a no-code interface.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Customer Experience Enhancements
Your mission is to help us define the optimal way to communicate and engage with new and existing clients. With changing demographics and preferred communication methods, the team will make recommendations that maximize client experience, conversion and retention.
Faculty Advisors