Marketing Management

Course Code

MKT 300

Hours

3 hours

Type

Core

Offered

F24

W25

Prerequisites

(BBA sophomore or junior or senior) and ACC 300 and BA 200 and TO 301

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

David Wooten

Alfred L. Edwards Collegiate Professor

University Diversity & Social Transformation Professor

Professor of Marketing

David Wooten is the Alfred L. Edwards Collegiate Professor, University Diversity and Social Transformation Professor, and Professor of Marketing at...

Scott Rick

Associate Professor of Marketing

Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...

Akshina Banerjee

ASST PROFESSOR

Prof. Banerjee's research spans a wide array of topics focusing on the intersection of language and marketing, with a particular emphasis on how...

Justin T. Huang

Assistant Professor of Marketing

Justin T. Huang is an Assistant Professor of Marketing at University of Michigan Ross School of Business. His research combines economic theory and...