Michael Metzger

Adjunct Assistant Professor of Marketing

Education
PhD University of Michigan 2000
AM University of Michigan 1998
MA University of Michigan 1997
M.B.A. University of Toledo 1991
Biography

Professor Metzger serves as a Lecturer on the faculty of the University of Michigan Ross School of Business in the Department of Marketing, where he has taught graduate-level courses in Marketing Management, International Marketing, Strategic Marketing for Product and Brand Managers, and International Multidisciplinary Consulting Projects throughout Latin America and the Caribbean.  Metzger is also a Faculty Associate with the University of Michigan Center for Latin American and Caribbean Studies.  Professor Metzger has served as the Academic Director for several international exchange programs for INCAE Business School with such institutions as the University of Michigan Ross School of Business, University of California Los Angeles Anderson School of Management, Pepperdine University Graziadio School of Business, and Cranfield School of Management in the United Kingdom. 

Professor Metzger has taught extensively throughout Latin America and consulted for Latin American firms on the implementation of socially responsible business plans and sustainable business practices.   Prior to joining the faculty at the Ross School of Business, he worked in research administration and technology transfer for the University of Michigan's many interdisciplinary centers and institutes.  He has published in academic and professional journals and presented at conferences in the United States, Europe, and Latin America. He received his Ph.D. and M.A. from the University of Michigan and an MBA from the University of Toledo.

Latest Faculty News & Research
In Advances in Appreciative Inquiry
Authors
Metzger, Michael & Martinez, Héctor & Lopez, Miguel.
Published Date
2010
Authors
Metzger, Michael & Martinez, Héctor & Lopez, Miguel.
Source
Emerald
Pages
19
Appreciative intelligence in action – A case study of sustainable value creation by Irupana Organic Food of Bolivia
n/a
Socially inclusive business: Engaging the poor through market initiatives in Iberoamerica
Authors
Metzger, M., & Ickis, J, Leguizamón, F., Flores, J
Published Date
2010
Authors
Metzger, M., & Ickis, J, Leguizamón, F., Flores, J
Source
Harvard University Press
Agribusiness and Low Income Sectors
n/a
Gerencia Estratégica de Mercadeo
Authors
Metzger, M., & Donaire, V.
Published Date
2007
Authors
Metzger, M., & Donaire, V.
Source
International Thomson Editores, S.A. de C.V
9789706867551