Wyandotte, MI
BASF Corporation

Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
Associate Director, Center for Russian, East European, & Eurasian Studies
Research Fellow, William Davison Institute