Haifa, Isreal
Bencialu Ltd. & Guarding-U Inc

Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors
Lecturer of Entrepreneurship
Lecturer of Strategy
Director, Global MBA Projects for Ross & The William Davidson Institute