Orlando, FL
United States Tennis Association (USTA)

USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending a go-to-market strategy, this project will help us grow our impact and expand reach outside of traditional tennis players. We are aiming to introduce and engage new players not historically participating into our sport by bringing tennis closer to them in the form of Cardio Tennis.
Faculty Advisors
Ford Motor Company Clinical Professor of Business Administration
Senior Research Fellow, William Davidson Institute