Celebrating Impact: Michigan Ross Alums Reflect on Black History Month and Business

Black History Month honors the legacy, achievements, and lasting contributions of Black leaders everywhere — including in the business world. Black entrepreneurs, executives, and innovators have shaped markets and redefined leadership across industries, paving the way for future generations.

This Black History Month, we’re highlighting three Michigan Ross alums driving change in their industries. They share reflections on their careers, their greatest achievements and challenges, who inspires them, and what this month means to them.

Tashira Rachael Gibbs, MBA ’07

Founder, Tashira Gibbs LLC

What does Black History Month mean to you?

Maya Angelou said, “You can't really know where you are going until you know where you have been.” So, honoring and celebrating family heritage alongside past and present contributions of Black Americans and our communities is essential for me. For example:

• Family:  As teenagers, my great-grandparents, Mr. Perry and Mrs. Fanny Beason, were sharecroppers. Through diligence and hard work, they became homeowners and pillars of our family, their neighborhood, and their church. Their legacy of incredible strength, profound faith, and extraordinary love is a part of me.
• Past: Mr. Jesse Hill, Jr. earned his MBA from the University of Michigan in 1949. He became the CEO of Atlanta Life Insurance Co. He was deeply involved in the Civil Rights Movement and was the founding director of MARTA, Atlanta’s public transportation system. His focus on both business excellence and social justice codifies Black excellence in Atlanta and beyond.
• Present: Mr. Robert F. Smith is the chairperson of Vista Equity Partners Management LLC. He is an investor, inventor, engineer, philanthropist, and entrepreneur. He leads several initiatives to create economic justice and build generational wealth. He models the role of innovation in creating opportunities for future generations.

What inspired you to pursue a career in business?

I started my career as a software engineer in defense, developing simulation software for the trajectory of short-range ballistic missiles. I enjoyed the challenge but became curious about the human side—how design and usability shape value. That led me to U-M. My mentor, Mr. Leroy Sterling, from my undergrad at Alabama A&M University, encouraged me to consider Michigan because of its strong culture of collaboration and innovation.

I started at U-M studying human-computer interaction at the School of Information. Then, I discovered the possibility of interdisciplinary learning in dual-degree programs, another strength of the university. I applied to Ross because my father, a small business owner, had exposed me to business.

Today, I approach problems through three lenses — business, design, and technology. This perspective is influenced by my experience at Michigan and is foundational to my leadership style.

What are you most proud of in your career?

I’m proud of the impact I’ve made across industries and the people I’ve been honored to encourage. I’ve led teams across vision, strategy, and execution in many domains — sports, entertainment, nonprofit, healthcare, and financial services. 

At Microsoft, I led a team to explore and launch new AI learning experiences for Copilot. I have also co-founded a startup training women of color in UX design, opening doors to new career paths. Through an iterative build-measure-scale approach, I saw how the right bold ideas, honed intentionally, can build community and generate incredible momentum.

My proudest achievement isn’t the work, though — it’s the people I hope I’ve impacted. As a leader and encourager, I truly enjoy helping other people succeed.

What are some challenges you have overcome in your career?

Two challenges stand out. The first was navigating the financial crisis. When I graduated from Michigan in 2007, the U.S. economy collapsed almost immediately. The consulting industry, including my firm, was hit hard. I lost my job, which shook my confidence. The challenge wasn’t just getting another job, it was learning to detach my identity from my title. I had to shift my mindset to adapt through change, which is about moving forward with focus, persistence, resilience, creativity, and resourcefulness — values deeply rooted in my family and culture.

 The second challenge was handling the unknowns as a first-generation college graduate and professional. Being the ‘first’ and the ‘only’ in any arena is both a blessing and a responsibility. Early in my career, I had to recognize this experience as a source of strength. And I had to learn, through lots of trial and error, how to balance lifting others while being intentional about what and whom I am called to make the greatest impact. 

Who inspires you?

God inspires me. My personal relationship with God inspires my thinking and how I lead and serve others. This keeps me anchored to purpose and committed to impacting others beyond myself.

What advice do you have for Ross students and alums looking to follow in your footsteps as they get started or pivot in their careers?

First, build relationships and community with intention. The people you surround yourself with shape you and your life in such a profound way. Consider also how you are adding value to others. That starts with being curious! 

Second, learn from everyone and everything. But you and your path are unique, so while it’s helpful to evaluate external counsel, cultivate wisdom (your internal compass) and trust yourself. And as you lead, look to instill the same sense of agency and self-leadership in others. 

Is there anything else you would like to share that we haven't covered?

We are at a pivotal moment for disruptive innovation and creative problem-solving! If you are not yet, I encourage you to explore how emerging tech like AI can change how you, your team, and your organization create breakthrough impact together. Embrace curiosity and adaptability, and think boldly about the future you want to create and lead!

Joseph Giles, BBA ’96/MBA ’01

Private Investor

What does Black History Month mean to you?

An intentional moment to recognize and celebrate the many accomplishments and contributions that African Americans have made to our country

What inspired you to pursue a career in business?

I was inspired by working nearly 40 hours a week during high school in my father’s automotive business and by experiencing the impact of a business going bankrupt.

What are you most proud of in your career?

The many people who have told me how much I’ve helped them at some point in their careers and the many authentic and enduring friendships that I’ve built along the way in the companies I’ve worked in and built.

What are some challenges you have overcome in your career?

I have successfully navigated and overcome the greed and dishonesty that pervade the investment world, where I’ve spent a career while never sacrificing my own moral code and dignity.

Who inspires you?

People inspire me — their stories, beginnings, and what they care about. I enjoy helping others achieve their dreams and creating wealth for others. I fundamentally enjoy learning, and much of my learning comes from being with others and listening to them.

What advice do you have for Ross students and alums looking to follow in your footsteps as they get started or pivot in their careers?

Always help others, as it will create more meaningful and rewarding relationships for you, which will be returned to you 10x. Also, don’t view your peers as competitors. Include their performances as a benchmark, but always consider yourself your true competition — to be a better version of yourself each day.

Is there anything else you would like to share that we haven't covered?

Embrace discomfort to grow from. Embrace new opportunities to learn from. Embrace the journey over the results to stay humble and hungry.

Kerri Christian, MBA ’00

Senior Vice President of Marketing, GoTo Foods

What does Black History Month mean to you?

Black History Month is a time to celebrate the achievements, resilience, and contributions of the Black community. It is also a moment to reflect on the work still needed to drive representation. For me, it’s both a source of pride and a call to action to honor those who paved the way by creating opportunities for the next generation.

What inspired you to pursue a career in business?

I transitioned from engineering to marketing because I love the intersection of strategy, consumer behavior, and problem-solving. I have always been fascinated by the power of brands and how they shape culture, influence decisions, and connect people. Over time, I realized my passion wasn’t just about growing brands but also about leading teams and driving impact. I’m more aware than ever of how many ways impact can be realized.

What are you most proud of in your career?

I am most proud of the people I have developed and mentored and the teams I’ve built. Seeing talented individuals grow, take on bigger roles, and realize their potential is incredibly fulfilling. Success isn’t just about personal achievements; it’s about the legacy you leave behind. In fact, success is most meaningful when it’s shared. Lift as you climb!

What are some challenges you have overcome in your career?

At the start of my career, I encountered challenges with navigating spaces where I was

often one of the few Black professionals (and the youngest or only woman) in the room. In fact, I used to feel pressure to “prove” myself before speaking up. While I was confident in my mastery of the business, I simply was not confident in “owning my voice.” Over time, I learned to trust and promote my expertise, realizing my knowledge and perspective added value. I also built a strong support network — mentors, sponsors, and peers — who helped me navigate challenges and advocate for me. Now, I pay that forward through mentorship and coaching others.

Who inspires you?

I draw inspiration from many people and places, but my family truly inspires me. I admire their standard of personal excellence, authenticity, resilience, work ethic, and constant commitment to giving back to others. My family has absolutely shaped who I am today.

What advice do you have for Ross students and alums looking to follow in your footsteps as they get started or pivot in their careers?

Be intentional about your growth. Advocate for yourself, promoting your personal brand. Say yes to opportunities that stretch you, even if they feel uncomfortable. Build a strong network — not just for career advancement but also for learning and support. Most importantly, do not wait for permission to lead — show up with confidence, contribute meaningfully, and own your impact.

Is there anything else you would like to share that we haven’t covered?

You are your own superpower! You have unique talents, abilities, and experiences that make you effective and successful. Own your power and stand out in the crowd.