You will take a sequence of rigorous courses over the first two years — which cover methodological foundations (e.g., econometrics and multivariate statistics) and theoretical foundations (e.g., microeconomics and social psychology). You will also participate in advanced marketing-specific seminars, and complete required courses and electives. Master’s degree competency and certification in one of the basic cognates to marketing, such as psychology, economics, or statistics, is encouraged.

You will complete a large-scale research paper by the end of your second year in the program, modeled on articles in leading academic marketing journals. 
 

A preliminary exam, which covers marketing-specific and other methodological topics, is given at the end of the second year of the program. You will be allowed ample preparation time, including meetings with individual faculty sharing your interests.