Value-Driven Thinking
Generate value and increase your organization’s margin through readily applicable strategic marketing and efficient supply chain and operations practices.
Generate value and increase your organization’s margin through readily applicable strategic marketing and efficient supply chain and operations practices.
- Identify and maximize value opportunities: Learn to assess and enhance both product quality and cost efficiency to drive competitive advantage.
- Develop a systematic approach to value creation: Create a systemic plan for testing, refining, and implementing value creation strategies.
- Craft a strategic go-to-market plan: Design actionable strategies that deliver your value propositions to the right audiences.
- Streamline operations: Align your organizational processes to implement your go-to-market plans effectively.
- Immediate application: Apply key concepts and insights immediately to real-world business challenges.
- Directors, senior managers, and recognized high-potential individuals in an organization.
- Managers having greater organizational responsibility in the areas of marketing and operations.
- Entrepreneurs seeking insight into operations and marketing best practices.
- Professionals without prior marketing or operations expertise and/or who lack a formal business education background.
In its simplest form, the value of a product is its perceived quality minus the cost of production and delivery. Value-Driven Thinking explores ways to maximize value by both enhancing the quality of your product and lowering the cost through the use of strategic marketing and operations tools. This course will teach you to think like an executive and generate value by better meeting the needs of your customers and by improving processes within your organization. You will learn strategic marketing methods, work through operational decision-making processes, and learn how to apply these concepts to your own business.
Every aspect of our in-person and online programs is designed to deliver you a truly world-class experience.
World-renowned Ross faculty experts will guide you through the latest tools and frameworks to enhance your individual and team leadership capabilities while you engage with global participants across diverse industries.
Program directors work closely with faculty before, during, and after the program to ensure you achieve your objectives. Through dynamic, immersive learning experiences–including assessments, simulations, expert panels, and action-based applications–you’ll leave with an actionable plan to implement meaningful change in your organization.
Program managers facilitate a seamless transition between classroom and off-site activities and assist with anything you might need–ensuring your focus is on learning, not logistics.
For more program details, including topics and structure, download the program brochure.
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Learn from the same faculty who teach in our highly-ranked degree programs
- Receive a digital badge to showcase on LinkedIn and other social media platforms.
- Earn credit(s) toward the Distinguished Leader Certificate (DLC) for qualifying in-person or online programs. (Only one eligible online program can be counted toward the DLC.)