World Business Forum Bogotá 2024

Organized by WOBI in major cities across the globe, the World Business Forum gathers thousands of senior executives to learn from world-class business thought leaders. The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organizations.

Michigan Ross Professor Marcus Collins will be delivering a keynote address on the future of brands and how brands can understand why culture is the most powerful vehicle for influencing behavior.