Unforgettable Action-Based Learning: A Photographic Tour of Michigan Ross MAP Projects

For more than 30 years, first-year Michigan Ross MBA students have been putting their leadership skills to the test at actual companies during the seven-week MAP course. The MAP experience, which pairs teams of MBA students with sponsor companies to solve real business problems, is designed to help students hone their analytical, project management, and leadership skills.

This year, students worked at companies like Amazon, Fidelity Investments, Nestlé, Riot Games Inc., and the Tata Group, among others. To get a glimpse into this year’s projects and experiences, we asked eight groups of MBA students to document their 2024 MAP journeys through photos.

Nestlé

The Nestlé MAP team was tasked with developing a go-to-market strategy for Nestlé frozen brands to gain distribution on college campuses and drive relevancy among younger generations.

Alaska Airlines

The Alaska Airlines MAP team was tasked with developing a market assessment and strategy to increase Alaska Airlines' visibility on the national stage, specifically as an airline of choice for Millennial and Gen Z travelers. 

SERES 

The SERES MAP team analyzed, developed, and improved operational processes for an eco-social venture focused on ecotourism and retreats in Guatemala.

Rhinory

The Rhinory MAP team helped Rhinory, a rhinoceros conservation-focused business and winery, create a plan to expand the nationwide distribution of their wines to further company growth.

Tata Group | Tata Steel

The Tata Steel MAP team was tasked with developing a strategy for scaling the industrial consultancy business to $1 billion annually in the next five years. The project was completed in two phases: phase one involved mapping the demand for the business, and phase two involved building a strategic plan.

Centre d’Esports Sabadell Futbol Club, S.A.D.

The MAP team working with CE Sabadell Futbol Club, was tasked with creating a working framework to assess ticket sales, facility monetization, and identify alternative revenue streams for the team. They proposed marketing initiatives that would capitalize on the players, the club, and the brand.

Eaton Corp. 

The Eaton Corp. MAP team worked to build new revenue models around the existing megatrends of digitization and the energy transition, with a specific focus on long-term customer value. Areas of consideration included maintenance/repair services and software and how these capabilities can drive hardware pull-through until software capabilities are self-sustaining.

Global Tipping Points

The Global Tipping Points MAP team worked to create a plan for a new Net Zero Transition Center. MBA students collaborated with climate scientists at the University of Exeter to help build the foundation of the global climate solutions platform.