Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Go-To-Market Strategy
Develop a strategic roadmap for expanding Drone Pilot Academy’s FAA Part 107 and Drone 101 Certification programs into the U.S. and Canadian markets, leveraging augmented reality and innovative training techniques to enhance workforce development.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate investment thesis across one of our key sectors (tech-enabled services, digital media, marketing services and IT services industries) in partnership with investment team. Execute primary and secondary industry research, craft initial value creation plans, and identify critical investment opportunities.
Faculty Advisors
Maumee, OH
Maumee, OH
2025
MSCM Consulting Studio
Customer Experience Enhancements
Develop a system to estimate customer fill rate on an open order in our system and a proposal order not yet in the system based on supplier availability to promise dates and plant/distribution center estimated ship dates.
Faculty Advisors
Addis Ababa
Addis Ababa
2025
Weekend MBA MAP
Market Analysis and Assessment
Infinity Advanced Technology Solutions has been supplying medical equipment in Ethiopia since 2006. Infinity would like a student team to develop a business proposal for providing medical equipment leasing services to address the needs of healthcare facilities across Ethiopia.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
The project involves conducting comprehensive market research and analysis to map out the competitive landscape across all Sartorius LPS business areas and product lines. The goal is to analyze key competitors' strengths, weaknesses, financial performance, innovation strategies, and other critical factors to build a detailed and actionable competitor database.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
This project aims to develop a strategic plan for a managed service organization with the goal to grow into a nationwide support network for healthcare organizations. Building on revenue-generating service lines including nurse-based telephonic triage, along with comprehensive IT and electronic health record support, NorthStar currently serves over 50 partners in 21 states and has identified opportunities for exponential growth by leveraging economies of scale within these or additional offerings.
Faculty Advisors
Muskegon, MI
Muskegon, MI
2025
Full-Time MBA MAP
Operations Enhancements
Goodwill Industries of West Michigan is working to ensure that all unsold donations find a home. As a result we are developing a remanufacturing strategy for many of the materials that go unsold. We have partnered with an Israeli based company, Daika, to create new furniture and like products out of unsold wood based materials. Our goal would be for the U of M MAP MBA Students to help us develop a business plan, research regulatory/permitting requirements and provide/establish agreement drafts.
Faculty Advisors