Action-Based Learning Projects:
MAP & Consulting Studio
Fenton, MI
Fenton, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate a strategy for Niles Enterprises strategic acquisition and partnership opportunities. Identify target businesses that fit within the Niles strategy, culture and target geographic areas of expansion to begin conversations around strategic acquisitions.
Faculty Advisors
Tallahassee, FL
Tallahassee, FL
2024
Online MBA
Market Analysis and Assessment
Develop a detailed strategic plan and market entry plan for reCap biochar for use by the waste management industry in the State of Florida. reCap biochar is produced via our pioneering and patent-pending process that also empowers Florida communities to more economically and sustainably manage organic waste.
Faculty Advisors
Redwood Shores, CA; Austin, TX; Boston, MA
Redwood Shores, CA; Austin, TX; Boston, MA
2017
Full-Time MBA MAP
Formulate an action plan to strengthen the Oracle brand in recruiting and internal employee experience with the goal of improving sales force productivity by attracting and retaining exceptional talent.
Faculty Advisors
Berlin, WI
Berlin, WI
2024
Executive MBA MAP
Go-To-Market Strategy
The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.
Faculty Advisors
Ann Arbor, East Lansing - MI
Ann Arbor, East Lansing - MI
2025
BBA Capstone
Strategic Roadmapping
Perfect Pair is a 501(c)(3) non-profit organization founded at the University of Michigan seeking expertise in developing a long-term business plan with strategic roadmapping, building a business plan, and marketing. Perfect Pair matches older adults and students to form intergenerational friendships, foster social connection, and combat social isolation and ageism.
Faculty Advisors