Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
BBA Capstone
Market Analysis and Assessment
Conduct market research identifying opportunities, competitors, and strategic considerations for FoodFinder expanding into the healthcare referral space. For instance, do so by exploring how best we might replicate our initial proof-of-concept Gwinnett Health Finder (https://gwinnetthealthfinder.org/) across the country for other local/state government clients.
Faculty Advisors
Seattle, WA, USA
Seattle, WA, USA
2023
Full-Time MBA MAP
Market Analysis and Assessment
Build a global framework and list of regional specific government led initiatives designed to support the economic growth of underrepresented groups (i.e. US Small Business Administration’s HUB Zone program)
Faculty Advisors
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Haifa Israel
Haifa Israel
2023
Full-Time MBA MAP
Market Analysis and Assessment
Provide detailed research about the US antibiotic susceptibility testing market, build a GTM strategy, and formulate a three-year action plan for market development, potential alliance-forming, and later stage fund-raising
Faculty Advisors
Los Angeles, CA, USA
Los Angeles, CA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming
Faculty Advisors