Develop messaging and marketing strategy recommendations to improve the security posture of our consumer users, & increase their usage of Microsoft account features & services which provide security benefits.

Develop a detailed go-to-market plan, including a positioning strategy, for reCap’s high quality, engineered carbon capture, utilization and sequestration carbon credits. This will include defining key inputs to successful offtake-partnerships and understanding offsetting and insetting opportunities that will contribute to creating a sales strategy for generated carbon credits. The project will involve identifying potential partners, drafting outreach and sales plans, and building a roadmap with sales strategy to establish strong partnerships.

Work with the University of Michigan’s endowment investment team to develop a robust and innovative portfolio management (allocation and cash flow modeling) tool for its multi-billion dollar venture capital and private equity investment program.

Develop strategy in order to replicate our appliance recycling operation in other states and other parts of the country, including market research, cost estimates, and potential revenue estimates.

Analyze warehouse management system software options to find the best fit for our operations, considering factors like pricing, risks, and alignment with our existing warehouse processes. This includes evaluating potential process changes, necessary investments, and conducting a cost-benefit analysis of each vendor, in turn enhancing warehouse efficiency and optimizing our supply chain systems while ensuring seamless integration with our current ERP and Business Model.

Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.

This project will focus on identifying which pathology services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.

Neighborhood bakery located in West Bloomfield, MI, with an older and shrinking clientele, looking to increase sales with new marketing initiatives and new product mix.

Zoom Home lending, in its first year, has a run rate of nearly $1.0B in mortgage volume. We are now looking to generate more volume and incremental market share at a faster pace while connecting all threads (ecosystem) related to the mortgage processing experience.

Develop a business plan to establish a new Center for Lung Health at Michigan Medicine. This center will serve as a beacon for addressing the needs of the State of Michigan by tackling environmentally induced patterns of lung disease, particularly in children and women, while also addressing the associated inequities.

Market analysis of the soda maker category in order to identify category extension and sales opportunities which could be used to further the existing Drinkmate brand power and platform globally.

Design strategic initiative to integrate data and sports analytics to enhance the customer experience for supporters of a major Brazilian sports (football) club, improving international brand positioning, communications, and management to compete with the world's most notable football brands.

Collaborate with Michigan Ross MBA students to enhance our multi-faceted program (“A Brighter Future for Vulnerable Youth”) and its online platform (“Career Compass”) by conducting a (brief) strategic program review, optimizing program design and developing a comprehensive marketing and fundraising strategy to improve beneficiary outcomes, increase visibility and attract sustainable corporate and donor partnerships.

Infinity Advanced Technology Solutions has been supplying medical equipment in Ethiopia since 2006. Infinity would like a student team to develop a business proposal for providing medical equipment leasing services to address the needs of healthcare facilities across Ethiopia.

Provide visibility across the entire supply chain, including partners, in order to: Identify weaknesses, Streamline processes, Mitigate risk, and Provide exceptional service. Create a strategic bridge to the gap between supply chain operations, multi-functional business processes, and people systems.

Formulate a marketing and market analysis / benchmarking plan for new families, for staff recruitment and for board. Help to identify our brand promise to prospective, staff, board, and families, and then develop some strategy and materials to reach people most effectively.