Design a demand generation plan that drives an increase in customers to the Microsoft commercial marketplace in FY26. Consider marketing guerilla tactics for how the team can attract the developer audience so this group can discover and build with AI tools and models through the marketplace.

Develop a strategic plan for building a drug discovery data sciences research core

Develop a comprehensive DIGITAL MARKETING STRATEGY complete with action plans. Develop leading Minor League teams and industry best practices as a benchmark into the strategy.

Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.

Refine indicators for operational efficiency, financial performance, and community impact, and place them in a management dashboard to enhance decision-making.

Develop a detailed go-to-market plan, including a positioning strategy, for reCap’s high quality, engineered carbon capture, utilization and sequestration carbon credits. This will include defining key inputs to successful offtake-partnerships and understanding offsetting and insetting opportunities that will contribute to creating a sales strategy for generated carbon credits. The project will involve identifying potential partners, drafting outreach and sales plans, and building a roadmap with sales strategy to establish strong partnerships.

Renegade Plastics is an innovative, rapidly scaling start-up redefining sustainability in the coated plastics and textiles space. This project offers the chance to tackle real-world challenges in circular economy innovation, from identifying ideal facility locations to designing a low-carbon logistics roadmap that proves sustainability and profitability can go hand in hand.

USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending a go-to-market strategy, this project will help us grow our impact and expand reach outside of traditional tennis players. We are aiming to introduce and engage new players not historically participating into our sport by bringing tennis closer to them in the form of Cardio Tennis.

Create a strategic analysis and marketing plan for U.S. collegiate sports programs with a focus on international recruiting and talent sourcing.

Identify potential opportunities to leverage Artificial Intelligence (AI) in Human Resources (HR) operations. Explore how AI can enhance efficiency, improve decision-making, and streamline processes within HR functions.

Drive insights on LinkedIn’s Omni Channel for the hiring marketplace and provide strategic recommendations on potential growth options for the SMB segment.

The project involves conducting comprehensive market research and analysis to map out the competitive landscape across all Sartorius LPS business areas and product lines. The goal is to analyze key competitors' strengths, weaknesses, financial performance, innovation strategies, and other critical factors to build a detailed and actionable competitor database.

This project aims to develop a strategic plan for a managed service organization with the goal to grow into a nationwide support network for healthcare organizations. Building on revenue-generating service lines including nurse-based telephonic triage, along with comprehensive IT and electronic health record support, NorthStar currently serves over 50 partners in 21 states and has identified opportunities for exponential growth by leveraging economies of scale within these or additional offerings.

We would like Ross MBA students help Little River Holdings, LLC define an equity strategy for our subsidiary companies to produce a 30% return to the tribe on their initial investment.