Action-Based Learning Projects:
MAP & Consulting Studio
Chicago, IL; Cedar Falls, IA; Tel Aviv, Israel
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
MM Consulting Studio
Customer Experience Enhancements
Assess behaviors of 'non-traditional students' (e.g., mid-career, student parents, military) around retirement saving, planning, and goals to inform marketing and engagement strategies targeted to these individuals.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Banyuwangi, Bali, and Jakarta, Indonesia
Memphis, TN; Indianapolis, IN
Boston, MA
Bangalore, India;Channapatna Area, India
Bangalore, India;Channapatna Area, India
2018
Full-Time MBA MAP
Create a future growth strategy for Mission Creative Million's 'DOT Next,' a digital society platform that will create and sustain livelihoods for base of the pyramid informal sector workers in India.
Faculty Advisors