Action-Based Learning Projects:
MAP & Consulting Studio
Bucharest
Bucharest
2025
Full-Time MBA MAP
Brand Positioning and Communication
Collaborate with Michigan Ross MBA students to enhance our multi-faceted program (“A Brighter Future for Vulnerable Youth”) and its online platform (“Career Compass”) by conducting a (brief) strategic program review, optimizing program design and developing a comprehensive marketing and fundraising strategy to improve beneficiary outcomes, increase visibility and attract sustainable corporate and donor partnerships.
Faculty Advisors
Troy, MI;Tel Aviv, Israel;Haifa, Israel
Troy, MI;Tel Aviv, Israel;Haifa, Israel
2018
Full-Time MBA MAP
Perform a detailed analysis of the U.S. respiratory ambulatory monitoring market, explore the business model options, and formulate a clear marketing strategy and three-year U.S. market entry plan.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
Develop a business plan to establish a new Center for Lung Health at Michigan Medicine. This center will serve as a beacon for addressing the needs of the State of Michigan by tackling environmentally induced patterns of lung disease, particularly in children and women, while also addressing the associated inequities.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Go-To-Market Strategy
Develop a strategic roadmap for expanding Drone Pilot Academy’s FAA Part 107 and Drone 101 Certification programs into the U.S. and Canadian markets, leveraging augmented reality and innovative training techniques to enhance workforce development.
Faculty Advisors
Redmond, WA
Redmond, WA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Design a demand generation plan that drives an increase in customers to the Microsoft commercial marketplace in FY26. Consider marketing guerilla tactics for how the team can attract the developer audience so this group can discover and build with AI tools and models through the marketplace.
Faculty Advisors