CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.

Develop a competitive pricing strategy for 2ULaundry's pickup and delivery service and recommend pricing for its next 10 market launches.

Formulate a global market entry plan for an incubation project.

Provide recommendations to help product marketing managers drive business impact.

Conduct a situation analysis that outlines Ford Credit's approach to Autonomous Vehicle (AV) ecosystem.

Develop a comprehensive proposal on market expansion of a Detroit-based tech shop.

Devise a go-to-market strategy for maximizing online and mobile for debit funding sources