Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors
Tel Aviv, Isreal
Tel Aviv, Isreal
2018
Evening MBA
Develop a strategic plan to address the current market needs and opportunities for LifeToBot. Design a three-year action plan to lay out activities, tasks, key decisions, and milestones for guiding LifeToBot in its U.S. market development activities.
Faculty Advisors

Tampa, FL

Tampa, FL
2025
MSCM Consulting Studio
Supply Chain Optimization
Develop a comprehensive inventory ordering strategy, with sales forecasting/predictive methodology aligned with customer wants and needs and the right product segments by store for a 100+ store privately owned RV retail dealership company.
Faculty Advisors
Astoria, NY
Astoria, NY
2024
Online MBA
Financial Analysis and Planning
Develop a marketing and fundraising plan for a documentary film production company currently producing a film about mental health and Gen Z. We were successful in acquiring funding for a couple of our award-winning films in the past, but our existing strategies are no longer working, so we need a sustainable plan to generate funding for our current and future projects.
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
The project involves conducting comprehensive market research and analysis to map out the competitive landscape across all Sartorius LPS business areas and product lines. The goal is to analyze key competitors' strengths, weaknesses, financial performance, innovation strategies, and other critical factors to build a detailed and actionable competitor database.
Faculty Advisors