Action-Based Learning Projects:
MAP & Consulting Studio
São Paulo
São Paulo
2025
Full-Time MBA MAP
Strategic Roadmapping
Growth-Next Generation Agriculture (GAN) accelerates the transition to regenerative agriculture in Brazil by empowering biological input enterprises through expanded credit access and knowledge dissemination
Faculty Advisors
Saginaw, MI
Saginaw, MI
2025
MSCM Consulting Studio
Supply Chain Optimization
Evaluate, benchmark and study existing supplier development processes, tools and systems to come up with high impact improvements.
In addition to supplier development processes (under the quality umbrella), examine the sourcing process to recommend strategic changes to the sourcing process with the aim of making the organization more efficient and effective at vetting supplier technology capabilities.
Faculty Advisors
Fenton, MI
Fenton, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate a strategy for Niles Enterprises strategic acquisition and partnership opportunities. Identify target businesses that fit within the Niles strategy, culture and target geographic areas of expansion to begin conversations around strategic acquisitions.
Faculty Advisors
Coral Gables, FL
Coral Gables, FL
2025
Weekend MBA MAP
Market Analysis and Assessment
Formulate a strategic market growth plan for the Healthcare vertical segment of Ryder’s Supply Chain Services (SCS) business. SCS serves the North American market; however, this project will be focused on growing the U.S. business.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Strategic Roadmapping
Analyze the current banquet and event industry, with a specific focus on opportunities for the two UM Golf Courses, as well as pricing models, and formulate recommendations based on your findings.
Faculty Advisors
Kisumu and Nairobi
Kisumu and Nairobi
2025
Full-Time MBA MAP
Operations Enhancements
Strengthening the operational procedures and marketing activities of Inua Village Textile Industry as a sustainable, income-generating project of Inua Village to Global Foundation’s Social Enterprise Ecosystem
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The Othakarhaka Foundation (OTK) is a volunteer-based grassroots organization in Malawi, Africa, committed to eliminating barriers to girls’ education and empowering rural communities. OTK works in the Mulanje district and, long term, hopes to expand its operations (and impact) across Malawi.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
The project’s goal is for the Ross team to collaborate with the two OTK founders to develop a detailed strategy and set of actionable next steps for expansion into a neighboring district, most likely Phalombe.
Faculty Advisors
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
Develop a strategy to grow and expand a local, community-oriented, music school with a unique curriculum into a national community of students, teachers and professional musicians by making connections, fundraising, and developing software.
Faculty Advisors