Action-Based Learning Projects:
MAP & Consulting Studio
Mumbai, India
Vancouver, WA, USA
Chicago, IL, USA
Chicago, IL, USA
2023
Online MBA
Brand Positioning and Communication
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
Faculty Advisors
Sao Paolo Brazil
Irving, TX
Irving, TX
2024
Weekend MBA MAP
Customer Experience Enhancements
Conduct market research across industries on customer segmentation / personalization strategies, with the goal of understanding how best-in-class companies use personalized experiences to optimize pricing, product offerings, etc.
Faculty Advisors
Mumbai India
Detroit, MI
Detroit, MI
2022
BBA Capstone
Market Analysis and Assessment
Implement an interactive mapping program to help pinpoint high-scoring areas in Wayne County for refugee housing funding applications that go through a competitive scoring process.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Customer Experience Enhancements
Your mission is to help us define the optimal way to communicate and engage with new and existing clients. With changing demographics and preferred communication methods, the team will make recommendations that maximize client experience, conversion and retention.
Faculty Advisors