Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Operations Enhancements
Structure a shrimp aquaculture pre-seed funding campaign designed to raise $100,000 to build a scaled, for-profit start-up, prototype facility, create a marketing message to break through to new partner organizations,
Faculty Advisors
Savannah, GA
Jackson/Grand Rapids, MI, USA
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Dallas, TX, USA
Johannesburg, South Africa
Johannesburg, South Africa
2015
Full-Time MBA MAP
IHS turned to the MAP Program for assistance in improving patient access to medicine in South Africa and other developing countries. The team addressed three separate objectives relating to a “direct delivery strategy” (DDS) for medicines: analyzing whether the national government could manage the system; considering the role of possible IT solutions to help the process; and recommending other countries where DDS could be implemented. The team produced a five-year and 10-year master plan.
Faculty Advisors
Seattle, WA, USA
Traverse City, MI
Traverse City, MI
2024
Full-Time MBA MAP
Market Analysis and Assessment
Develop an integrated brand marketing and storytelling strategy that supports the growth of Commongrounds' community of tenant-businesses and maximizes common area and amenity utilization and activation throughout the building.
Faculty Advisors