Action-Based Learning Projects:
MAP & Consulting Studio
Troy, MI; Tel Aviv, Israel; Haifa, Israel
Detroit, MI, USA
Jinja
Troy, MI; Tel Aviv, Israel; Haifa, Israel
Grand Rapids, MI
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Go-To-Market Strategy
Design and implement a B2B2C sales strategy and funnel for MeetYourClass (MYC). Focus on integrating our community-building platform into university ecosystems, focusing on market research, strategic communications, and partnership development.
Orlando, FL
Orlando, FL
2025
Weekend MBA MAP
Go-To-Market Strategy
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending go-to-market strategy, this project will help us grow our impact and serve players in adaptive tennis.
Faculty Advisors