In 1991, Dean Joe White and Associate Dean Paul Danos introduced the groundbreaking Multidisciplinary Action Projects course to the MBA curriculum. The initial full-time, seven-week project established a team of MBA students to work on a real-world business challenge for a sponsor company. After a pilot run, the course became part of the MBA core curriculum in 1993. In the coming years, MAP would be added to other MBA programs and eventually to most of the school’s degree programs.

Since its inception, many other schools have incorporated project-based opportunities into their degree programs. However, Michigan Ross remains the leader in the space, and MAP has stood as a beacon of innovation and impact within the realm of graduate studies. What has truly set the MAP program apart is its unwavering commitment to bridging the gap between theory and practice. Instead of confining students to lecture halls, the program enables students to venture into the field, partnering with corporations, nonprofits, and startups to address genuine business challenges and exposing students to the intricacies of various industries while cultivating their ability to think critically, adapt swiftly, and communicate effectively.

Over the years, more than 3,200 MAP projects have been completed by Michigan Ross students. Today, more than 1,000 students participate annually in a MAP project as a required component of their degree program. The organizations they work with range from Fortune 100 multinational corporations to start-ups and non-profits, developing impactful products and addressing some of society's biggest challenges.

Originally developed by Professors Gretchen Spreitzer, Bob Quinn, Jane Dutton, and Laura Morgan Roberts through their research at the Center for Positive Organizations, the Reflected Best Self Exercise™ is a personal development tool that helps you to see who you are at your best, engaging you to live and work from this powerful place daily. Since its launch, the RBSE has helped thousands of executives, managers, employees, and students discover new potential. Unlike most other feedback tools, the RBSE isn't limited to self-assessment. It invites people from your life and works to share stories of moments they feel they've seen you at your best, surfacing what few of us become aware of otherwise. The RBSE enables you to gain insight into how your unique talents have positively impacted others and gives you the opportunity to further leverage your strengths at work and in life.

In 1999, former Michigan Ross finance faculty member Josh Coval co-authored a paper that is among the top 50 most-cited papers in finance. The paper shows one of the most intriguing patterns in individual behavior. The strong bias in favor of domestic securities is a well-documented characteristic of international investment portfolios, yet this paper shows that the preference for investing close to home also applies to portfolios of domestic stocks. Specifically, U.S. investment managers strongly prefer locally headquartered firms, particularly small, highly leveraged firms that produce nontraded goods. These results suggest that asymmetric information between local and non-local investors may drive the preference for geographically proximate investments, and the relation between investment proximity and firm size and leverage may shed light on several well-documented asset pricing anomalies.

The paper "Value of Information in Capacitated Supply Chains" by Professor Roman Kapuscinski and his co-authors was published in Management Science in 1999. This paper contributed significantly to the understanding of how information sharing impacts the performance of supply chains. Specifically, this paper turned on its head the notion that information would be most valuable in settings where capacity is tight, when the uncertainty of demand is huge, and when the costs of unsatisfying demand are very high. The paper uses careful, rigorous analyses to reveal when information is most valuable and how the value depends on many interrelated factors. Providing an innovative analytical model, Kapuscinski and his colleagues demonstrated when and how the sharing of demand information could remarkably enhance inventory management and order fulfillment for capacity-constrained supply chains. The subsequent literature in operations management has heavily referenced this pioneering work, leading to the development of practical strategies for improving supply chain efficiency through information sharing. Further studies have explored different facets of information sharing in diverse supply chain settings and have considered more complex forms of information, extending the paper's impact in many directions within operations. 

If people don’t pay much attention to the ads when they watch TV, they can’t possibly think a lot about what the ads are saying. How, then, does advertising have the effects on consumer buying that it does? Showing that emotional responses evoked by the ad play an important role was a major research contribution by Rajeev Batra, Michigan Ross marketing professor. Batra came to U-M in 1989 from Columbia University, where he began this research stream. Over 10 years at MichiganRoss, he grew this research stream to show more clearly how these ad-evoked emotions interacted with the ads’ more rational content, what the different types of ad-evoked emotions were and how they could be measured accurately, and how they shaped consumers’ liking for and perceptions about brands. His co-authored papers on these topics have been cited more than 8,000 times, and he has twice been listed among the most influential scholars in the study of advertising. The methods he developed for measuring the types and effectiveness of emotional ads have also been incorporated into copy-testing systems at multiple ad agencies.

Professor Gretchen Spreitzer received her PhD from Michigan Ross in 1992. Her work on empowerment, stemming from her Michigan Ross dissertation, has set the foundation for a new understanding of the employee experience. Instead of capital that organizations needed to control, empowerment brought forth the idea that employees thrive when they are given the freedom and autonomy to do their work autonomously. This pioneering work ushered in a new era of research and a fundamental shift in how organizations view their relationship with employees.

The marketing faculty at the University of Michigan has, over the decades, made several foundational contributions to the area of consumer behavior. Professor Joseph W. Newman, who was a marketing faculty member at the Michigan Business School from 1949-51 and again from 1965-73, helped greatly through his books and research publications to deepen the impact on the marketing discipline of concepts including economics and decision theory, psychology, sociology, and anthropology, especially through the qualitative research techniques of motivational research. Along with his doctoral students, he published highly impactful research on how consumers gather and use pre-purchase information. He also published research on customer satisfaction and dissatisfaction. For these and other contributions, he was named a fellow of the Association of Consumer Research in 1990, its highest honor. In the decades since, the marketing faculty at Michigan Ross has continued to make many more notable contributions to our understanding of consumer behavior.

Professor Emerita Valerie Suslow and Adjunct Professor Margaret Levenstein have pursued a collaborative research agenda on the economics of cooperative behavior among firms, with a specific focus on cartels. Agreements between competing firms to reduce the intensity of competition can include actions such as price fixing, allocating geographic markets, allocating customers, and bid-rigging at auctions. Historically, such cooperative behavior was legal throughout the world but illegal in the United States under the Sherman Act of 1890. 

The U.S. National Industrial Recovery Act of the early 1930s suspended price-fixing antitrust laws in certain circumstances. In the mid-1990s, after many decades of inattention, it became clear to competition policy enforcers that cartel activity was rampant and was likely causing substantial consumer harm. This spurred new leniency and amnesty policy tools to become available to firms. In their highly cited article "What Determines Cartel Success?" Levenstein and Suslow make the case that while cartels may break up due to cheating on the agreement, the more insurmountable problems are entry and adjustments in the face of changing economic conditions. "Breaking Up Is Hard to Do: Determinants of Cartel Duration" shows that cartels that turn to price wars to punish cheaters are not stable. Highly stable cartels draw upon a vast toolkit of mechanisms to enhance their stability and, therefore, their duration and economic harm. 

Levenstein and Suslow's work has been cited in policy reports by organizations around the world, such as the Organization for Economic Cooperation and Development, the United Nations, and the World Trade Organization. They continue to explore hidden or overlooked sources of harm to consumers that may result from cartel activity, most recently turning their attention to the role played by vertical relationships between firms engaged in horizontal collusion, as well as how collusion may be facilitated by the use of a price index in long-term contracts.

Michigan Business School Professor and Erb Institute Faculty Director,Tom Gladwin, pioneered the field of business sustainability with his concept of a "science of sustainable enterprise." It was one of the first scholarly frameworks to bring together the social, environmental, economic, and organizational aspects of competitive companies that likewise are managed to explicitly create value for society. With groundbreaking publications like "Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research" and "Beyond Eco-Efficiency: Towards Socially Sustainable Business" in the 1990s, Gladwin dramatically expanded the scope of traditional management education and business leadership. Throughout his career, and his long-time partnership with the Prince of Wales's Business & the Environment Programme, Gladwin influenced hundreds of CEOs and other top corporate leaders to think deeply about, and take action on, the threat and the opportunity of sustainable business. 

No matter the discipline, business research can have a huge impact on diversity, equity, and inclusion. In 2013, Venky Nagar, KPMG Professor of Accounting, along with former Michigan Ross professor Feng Li, published accounting research on U.S. firms initiating same-sex domestic partnership benefit policies.

Li and Nagar’s paper “Diversity and Performance,” published in Management Science, tests if corporate policy supporting LGBTQ+ rights frees all employees to bring their authentic selves to work, thus improving org culture and performance. The paper finds that the nearly 300 firms that adopted these policies between 1990 and 2006 saw significant improvement in operating performance relative to an approximate 10% average stock price increase. If an investor had accordingly timed their purchases of these firms, they would have outperformed ninety-five percent of all U.S. professional mutual funds.

The paper’s reasoning was core to the 2015 Amicus Brief filed in support of legalizing same-sex marriage by the law firm Morgan Lewis on behalf of 379 large and small corporate employers ranging from Apple to Zingerman’s in the landmark Supreme Court case Obergefell v. Hodges.

The Michigan Business Challenge is a prestigious business plan competition hosted by the Zell Lurie Institute for Entrepreneurial Studies. It allows U-M students to showcase their entrepreneurial ideas, receive feedback from experienced judges, and compete for over $100,000 in cash prizes to support their ventures. 

The Michigan Business Challenge was established in 1984 at Michigan Ross and has since become one of the region's most impactful and well-known startup competitions. Over the years, the MBC has supported numerous successful startups, generated millions of dollars in funding, and helped launch successful entrepreneurial careers for U-M students and alumni. The MBC is open to various stages of business concepts, from early-stage ideas to established businesses. 

The competition consists of three tracks that cater to specific industry sectors, including the Seigle Impact Track for social ventures, the Invention Track for ventures that have intellectual property at the core of their high-tech venture, and the Innovation Track for growing startups. These tracks provide tailored resources, networking opportunities, and funding for participants. Notable entrepreneurial ventures that have come through the MBC include Morning Brew, Xoran Technologies, AMBIQ Micro, Elevate K-12, and many more.

The public corporation in America is vanishing, and more people, from low-income earners to professionals, are doing their work in the so-called “gig economy.” The work of Professors Jerry Davis and Sue Ashford put these two issues on the research agenda of scholarly colleagues. Davis documents the first idea in his book, The Vanishing American Corporation (2016). Although some scholars have suggested that over-regulation might account for this surprising trend, he argues that a more fundamental shift in the economy, enabled by information and communication technologies, was ultimately responsible. By making it cheaper to "buy" rather than "make" inputs (from capital and labor to supplies, manufacturing, and distribution), information and communication technologies have made the parts of an enterprise like a pile of Legos, ready to assemble into a business, scale, and disassemble. This idea explains Nikefication, Uberization, Amazon, and other recent trends in the organization of the U.S. economy, as well as why the same technologies are used differently in different countries, resulting in very different corporate structures. If what Davis says is true, then fewer people will be working in large public corporation settings going forward. This shift may account for the growth in people working independently, some using technologically mediated apps to find and conduct work. Ashford puts the gig economy and gig workers on the agenda of people wanting to understand individuals at work. Her qualitative and quantitative studies identify the challenges faced by those working independently and what they can do to survive and thrive. Challenges include maintaining one’s identity, keeping sufficient income flowing in, staying organized, finding and maintaining work connections, and figuring out how to make working in this manner work over the long run. This research tests a variety of interventions and solicits ideas from individuals working in this manner regarding strategies that make this kind of work-life viable and enlivening.

The article "Social Distancing as a Control Mechanism" by Professor James Westphal, is part of a larger stream of research that developed a more sociological perspective on corporate leadership and governance, an area of scholarship that had been largely dominated by economic perspectives into the 1990s. In a series of studies, Westphal and colleagues revealed a collection of social and psychological mechanisms by which governance policies, structures, and practices that were assumed to promote the economic interests of shareholders and other stakeholders were frequently subverted in ways that served the interests of powerful corporate elites. One such mechanism was "social distancing," a social sanction in which corporate directors who participated in governance reforms that threatened to increase board control over top management at one firm were socially isolated and even ostracized at other firms where they served on the board. They were less likely to be invited to informal meetings, and other directors were less likely to build on their comments and suggestions or solicit their opinions on strategic issues in formal board meetings. Directors who experienced social distancing, witnessed it firsthand, or were socially connected to a director who experienced it, were less likely to participate subsequently in elite-threatening actions. In that sense, the social distancing that Westphal identified parallels and anticipates the social distancing that we all learned about and practiced during the COVID-19 pandemic. But unlike social distancing during a pandemic, social distancing in corporate leadership, like the other social and psychological mechanisms that the authors uncovered, helped maintain a system that serves the interests of a powerful few rather than the many who depend on it for employment, goods and services, and wealth creation.

In the early 2000s, Professors Tim Fort and Cindy Schipani held the first conference on the role of business in promoting peace. The conference was attended by former Secretary of State Madeline Albright and brought together individuals from academia, business, and government to discuss efforts that could be made to reduce violence in the world. It was concluded that there is a role of business, especially in serving as an unofficial ambassador or role model when conducting business internationally. This event set in motion the beginnings of a new research paradigm on "Peace Through Commerce."

Originally launched by Michigan Ross Professor David Brophy and now organized and run by the Zell Lurie Institute for Entrepreneurial Studies, the Midwest Growth Capital Symposium began as an opportunity to showcase innovative Michigan ventures seeking funding and connect them with venture capitalists, angel investors, industry stakeholders, and leaders from across the nation. 

Today, the Symposium provides a platform for pre-selected Midwest companies to present their business ideas and investment opportunities. These companies span various sectors, such as life sciences, healthcare, technology, food and agriculture, and energy. First held in 1980, the Symposium is the longest-running university-based venture fair of its kind, has gained recognition, and attracts attendees from across the country.

In the book Build, Borrow, or Buy: Solving the Growth Dilemma the late Professor Will Mitchell and his co-author Laurence Capron developed a groundbreaking framework showing how firms can dynamically manage their resource portfolios and choose an appropriate growth strategy in turbulent market environments fraught with institutional, technological, and economic challenges. This comprehensive framework integrates the capability-based perspective with the principles of transaction cost economics. The intellectual origins of the capability-based perspective are deeply rooted in the foundational work in the strategy field carried out at the University of Michigan around 1980. Mitchell's foundational framework has not only shaped the research agendas of scholars interested in central questions in corporate strategy but also influenced practitioners who are faced with the perpetual strategic conundrum of how best to grow their firms.