In 2004, Ross finance Professors M.P. Narayanan and Nejat Seyhun's research revealed that thousands of corporate executives were systematically backdating their executive option awards to pocket hundreds of thousands of dollars in extra compensation illegally.  The authors’ research proved difficult to publish, however. Referees and editors refused publication because the authors were “accusing the captains of American industry of outright fraud." Eventually, following dozens of press appearances between 2004 and 2006, the attitudes changed.  Soon afterward, the floodgates of civil and criminal lawsuits opened, following a Wall Street Journal story truly accusing the top executives of outright fraud. Finally, one editor relented in 2008 and the research was published as is. Subsequent investigations indeed found that many executives, in collusion with the board of directors as well as the company human resources executives, went so far as to make up fake meeting dates and fake meeting minutes and fraudulently altered corporate documents to perpetuate their fraud.  Finally, the U.S. Securities and Exchange Commission changed the option award rules to end option-award backdating. Narayanan and Seyhun's research underlines the importance of good corporate governance policies in containing executives’ worst instincts and stopping them from preying on their own shareholders.

In the book Build, Borrow, or Buy: Solving the Growth Dilemma the late Professor Will Mitchell and his co-author Laurence Capron developed a groundbreaking framework showing how firms can dynamically manage their resource portfolios and choose an appropriate growth strategy in turbulent market environments fraught with institutional, technological, and economic challenges. This comprehensive framework integrates the capability-based perspective with the principles of transaction cost economics. The intellectual origins of the capability-based perspective are deeply rooted in the foundational work in the strategy field carried out at the University of Michigan around 1980. Mitchell's foundational framework has not only shaped the research agendas of scholars interested in central questions in corporate strategy but also influenced practitioners who are faced with the perpetual strategic conundrum of how best to grow their firms.

In her research published in the American Economic Review, the Review of Economics and Statistics, the Journal of Human Resources, Health Affairs, and other outlets, Professor Sarah Miller has used quasi-experimental methods to evaluate whether receiving improved access to health care in utero, in early childhood, and throughout childhood improves outcomes in adulthood. Miller and her co-authors have found that children who have received eligibility for health insurance through the Medicaid program have improved outcomes on a number of dimensions, both in terms of health and economic outcomes. Additionally, they found that the children of those children who had better access to healthcare in childhood were healthier at birth. This suggests a cycle in which investing in children's health today can have multigenerational benefits that allow the government to fully recoup the cost of its initial investment in the form of higher tax payments and lower spending on welfare programs. Miller's research has been discussed in numerous high-profile news outlets and has strongly impacted how academics and policymakers view investments in children. Furthermore, her papers have been cited nearly 500 times.

Originally developed by Professors Gretchen Spreitzer, Bob Quinn, Jane Dutton, and Laura Morgan Roberts through their research at the Center for Positive Organizations, the Reflected Best Self Exercise™ is a personal development tool that helps you to see who you are at your best, engaging you to live and work from this powerful place daily. Since its launch, the RBSE has helped thousands of executives, managers, employees, and students discover new potential. Unlike most other feedback tools, the RBSE isn't limited to self-assessment. It invites people from your life and works to share stories of moments they feel they've seen you at your best, surfacing what few of us become aware of otherwise. The RBSE enables you to gain insight into how your unique talents have positively impacted others and gives you the opportunity to further leverage your strengths at work and in life.

No matter the discipline, business research can have a huge impact on diversity, equity, and inclusion. In 2013, Venky Nagar, KPMG Professor of Accounting, along with former Michigan Ross professor Feng Li, published accounting research on U.S. firms initiating same-sex domestic partnership benefit policies.

Li and Nagar’s paper “Diversity and Performance,” published in Management Science, tests if corporate policy supporting LGBTQ+ rights frees all employees to bring their authentic selves to work, thus improving org culture and performance. The paper finds that the nearly 300 firms that adopted these policies between 1990 and 2006 saw significant improvement in operating performance relative to an approximate 10% average stock price increase. If an investor had accordingly timed their purchases of these firms, they would have outperformed ninety-five percent of all U.S. professional mutual funds.

The paper’s reasoning was core to the 2015 Amicus Brief filed in support of legalizing same-sex marriage by the law firm Morgan Lewis on behalf of 379 large and small corporate employers ranging from Apple to Zingerman’s in the landmark Supreme Court case Obergefell v. Hodges.

Professor Gretchen Spreitzer received her PhD from Michigan Ross in 1992. Her work on empowerment, stemming from her Michigan Ross dissertation, has set the foundation for a new understanding of the employee experience. Instead of capital that organizations needed to control, empowerment brought forth the idea that employees thrive when they are given the freedom and autonomy to do their work autonomously. This pioneering work ushered in a new era of research and a fundamental shift in how organizations view their relationship with employees.

In the 1990s, a research team at Michigan Ross, led by Emeritus Professor Claes Fornell, created the American Customer Satisfaction Index. This groundbreaking project included Professors Eugene Anderson and Michael Johnson, as well as Research Scientist Jaesumg Cha and Barbara Everitt, former director of the U.S. Census Bureau. 

ACSI represents a paradigm shift in measuring market performance, offering a more complete view of firms, industries, and economies and treats customer satisfaction as a latent construct connecting expectations, perceived quality and perceived value, through customer satisfaction, to customer voice and loyalty. For the past three decades, ACSI has catalyzed a wealth of peer-reviewed research in marketing and business. Empirical studies consistently find ACSI positively associated with profitability, cash flows, stock returns, credit ratings, positive earnings surprises, revenue, gross margins, return on investment, cash flow stability, and operating margins. Greater ACSI is also associated with lower cost of capital, cost of debt, and selling costs. At a macro level, ACSI is found to be predictive of gross domestic product. 

Published research by the ACSI team enjoys wide recognition, garnering more than 100,000 citations. Additionally, ACSI-related research has played an outsized role in establishing customer satisfaction as an essential metric within firms' management information systems, priority setting, and key performance indicators.

Originally launched by Michigan Ross Professor David Brophy and now organized and run by the Zell Lurie Institute for Entrepreneurial Studies, the Midwest Growth Capital Symposium began as an opportunity to showcase innovative Michigan ventures seeking funding and connect them with venture capitalists, angel investors, industry stakeholders, and leaders from across the nation. 

Today, the Symposium provides a platform for pre-selected Midwest companies to present their business ideas and investment opportunities. These companies span various sectors, such as life sciences, healthcare, technology, food and agriculture, and energy. First held in 1980, the Symposium is the longest-running university-based venture fair of its kind, has gained recognition, and attracts attendees from across the country.

In 2008, an article by Michigan Ross Professor Scott Rick changed how academics, practitioners, and the general public thought about consumers’ spending habits. The key insight was that many people who spend very little are frustrated with their behavior. They consistently spend less than they think they should, often with negative consequences for themselves and those around them. Under-spenders (“tightwads”) and over-spenders (“spendthrifts”) are two sides of the same coin: both experience conflict and distress around their spending habits. The scale Rick and colleagues developed to measure these tendencies has become widely used by marketing and psychology researchers. The tightwad-spendthrift construct attracted even more attention when Rick and colleagues demonstrated that tightwads and spendthrifts are more likely to marry one another than they are to marry someone like themselves. This “opposites attract” pattern is initially enjoyable, but eventually, as partners begin to confront a never-ending series of joint spending and saving decisions, tightwad-spendthrift differences harm relationship quality.

This research has attracted broad attention beyond the boundaries of marketing academia. It has been the topic of webinars, podcasts, and other features produced by the National Science Foundation, the American Psychological Association, the National Academy of Sciences, and the World Economic Forum. It has received years of sustained coverage from media outlets such as NPR, the New York Times, and the Wall Street Journal. Financial organizations like the CFP Board, ING, Charles Schwab, and Equifax have informed their clients and customers about the implications of this research. Most notably, in 2024, St. Martin’s Press published a mass-market book about this research, titled Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships.

Professor Joel Slemrod has worked on an agenda to broaden the scope of tax analysis to address several issues that standard economics models of taxation ignore. He has written several articles analyzing and addressing the blind spots of standard economics models and has co-authored a book titled Tax Systems, which outlines the implications of these blind spots. The influence of his work is demonstrated by the recent policy attention given to tax enforcement in the United States and other countries, such as an increase in funding appropriated to the IRS to reduce evasion of high-income individuals and corporations, as well as innovative administrative policy developments through the U.S. Foreign Account Tax Compliance Act and the OECD Pillars One and Two, which subjects a group of large multinational companies to a global minimum corporate tax of 15%. Slemrod's work has received over 35,000 citations, numerous awards and accolades, and a No. 1 ranking among public finance economists per the Research Papers In Economics site.

The fields of social movements and organizations had very little overlap until Professors Jerry Davis and Mayer Zald convened a pair of conferences at Michigan Ross in 2001 and 2002 that brought together top scholars from both domains and forged research collaborations that yielded a 2005 Cambridge University Press volume and a 2008 special issue of Administrative Science Quarterly. Zald had previously published a piece on the topic in 1977, as had Davis in 1994. Today, this is a widely recognized and fruitful research domain that arose just in time to explain the increasingly prevalent interplay between corporations and social movements, including boycotts, corporate political activism, and employee social movements.

In their paper, “Crowdfunding the Front Lines: An Empirical Study of Teacher-Driven School Improvement,” Professors Samantha Keppler, Jun Li, and Andrew Wu conducted the first large-scale empirical test of the frontline improvement theory in K-12 schools. The theory, originating in automotive manufacturing, states that empowering front-line employees to identify organizational and process problems and implement solutions improves organizational performance and customer satisfaction. In this case, the team of Michigan Ross professors was interested in how teacher-identified problems in the classroom and crowd-funded solutions improved learning outcomes for K-12 students.

The team analyzed data on thousands of K-12 teacher projects on the largest teacher crowdfunding site, DonorsChoose. They found that one funded project (about $400 in value), on average, achieves a significant increase in the percentage of students scoring basic and above on all tested subjects in high school, as well as science and language arts in primary and middle schools. This effect translates to two-nine additional students moving up to at least a basic level of proficiency in the correlating subject. The effect of these projects is greatest in low-income schools, where funded projects, on average, move four-10 additional students to at least a basic level of proficiency in tested subjects.

From the textual analyses of the teacher's written statements about the impact of the projects in their schools, Keppler, Li, and Wu additionally learned that student academic performance is significantly better when teachers use crowd-funded money to improve knowledge retention, as a repeated learning tool, and to differentiate or personalize learning.

Due to the demonstrated impact of teacher-driven crowdfunded projects, DonorsChoose has partnered with eight states to spend COVID-19 education relief funding on teacher crowdfunding projects. To date, these partnerships have funded over $100 million of teacher projects from over 100,000 teachers, impacting over 10 million students.

Professor Kenneth Lieberthal was a pioneer in the practice of business school professors contributing their knowledge in public service to society. Lieberthal served as the senior director for Asia for the U.S. National Security Council during the years 1998-2000. 

During that same time, Lieberthal was also special assistant to President Clinton for National Security Affairs. His core academic research findings included a seminal analysis of China's bureaucratic system, which featured a nuanced and careful delineation of the fragmented nature of China's political system in the late 20th century. 

Lieberthal's research was able to explain why China, during that era, had weak policy implementation at times because of the fragmentation in its bureaucratic system. He was known for introducing U.S. policymakers to a nuanced and careful understanding of the Chinese governmental system and how it functions.

Management and Organizations professors Sue Ashford and Jane Dutton invented the concept of "issue selling," arguing that most middle managers don’t simply wait for the organization’s strategy to come down from on high but also actively try to influence what that strategy might be. These active middle managers recognize that organizations have limited attentional capacity, and they try to influence what issues get on the organization’s agenda and gain the attention of top decision-makers for issues such as the need to be more ecologically sensitive, the experiences of gender mistreatment and other social issues. In other words, whereas the literature to that point had construed middle managers as passive recipients, these scholars gave them agency and engaged in several studies to better understand how they use that agency to affect bottom-up change. The impact of this idea can be seen in both the popularity of the advice given to middle managers derived from it and in its anticipation of the larger literature on social movements. Social movements were first studied outside of organizations in society, but scholars later proposed that such movements could also occur within organizations, as in issue selling.

The Preparation Initiative was created by Professor Emeritus Frank Yates in 2005. Yates was a champion of diversity in higher education and believed all students should have access to Michigan Ross, regardless of their preparation. The Preparation Initiative is a thriving community designed to foster the excellence and success of undergraduate business students from economically distressed backgrounds or from racial or ethnic groups historically underrepresented in business leadership. Since its inception, the Preparation Initiative has supported hundreds of students in their pursuit of a business education and now also offers mentoring opportunities for alums of the program.

As the worlds of trade and culture were globalized in the 1980s, consumers worldwide saw standardized global brands enter and grow in their local markets, displacing local brands that had been dominant for decades. But what were consumers seeing in these global brands, and why were consumers switching to them? How could local brands fight back? These timely and important questions were addressed in a series of research papers by Michigan Ross Professor Rajeev Batra and his co-authors from 1999 through 2019. They showed that if consumers perceived brands as being global, they assumed these brands were of higher quality, capable of bestowing more prestige and status to their buyers, and would bring these buyers closer to the imagined lifestyles of consumers in the home countries of these brands. These papers have been cited over 6,000 times, have been nominated for and won multiple best-paper awards in journals and societies of international marketing, and have been included in lists of the 10 papers in the last 30 years that have made the most contribution to the international marketing literature. Today, as the lure of globalization seems to be receding and local brands seem to be winning again, this work highlights the tensions and trade-offs at play.