Action-Based Learning Projects:
MAP & Consulting Studio
Troy, MI;Tel Aviv, Israel;Haifa, Israel
Troy, MI;Tel Aviv, Israel;Haifa, Israel
2018
Full-Time MBA MAP
Perform a detailed analysis of the U.S. respiratory ambulatory monitoring market, explore the business model options, and formulate a clear marketing strategy and three-year U.S. market entry plan.
Faculty Advisors
La Romana, Dominican Republic
La Romana, Dominican Republic
2024
Online MBA
Financial Analysis and Planning
This project will focus on identifying which ophthalmology services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.
Faculty Advisors

Dearborn, MI

Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors
La Romana
La Romana
2025
Full-Time MBA MAP
Financial Analysis and Planning
This project will focus on identifying which pathology services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2022
Online MBA
Strategic Roadmapping
Anotemos (anotemos.org) is a robust media annotation software for educators and their students. Anotemos allows online collaboration viewing and commenting on media. It allows screen drawings and voice comments in addition to timestamped writing.
Develop a five-year commercialization roadmap for the Anotemos software and a sustainable business plan for a non-profit startup to be established from the income received from Anotemos licenses and services provided to customers.
Develop a five-year commercialization roadmap for the Anotemos software and a sustainable business plan for a non-profit startup to be established from the income received from Anotemos licenses and services provided to customers.
Faculty Advisors