Action-Based Learning Projects:
MAP & Consulting Studio
Muskegon, MI
Muskegon, MI
2023
Online MBA
Operations Enhancements
Work with the GAM (Goodwill Associates of Michigan) to develop strategies to increase domestic textile recycling, keeping our materials local, earning more value which decreases exporting lower value textile bails, and decreases global textile waste.
Faculty Advisors
Redwood Shores, CA; Austin, TX; Boston, MA
Redwood Shores, CA; Austin, TX; Boston, MA
2017
Full-Time MBA MAP
Formulate an action plan to strengthen the Oracle brand in recruiting and internal employee experience with the goal of improving sales force productivity by attracting and retaining exceptional talent.
Faculty Advisors
Atlanta, GA; Princeton, NJ California
Atlanta, GA; Princeton, NJ California
2020
Weekend MBA MAP
Evaluate and benchmark relevant, existing, non-philanthropic circular economy strategies, closed-loop recycling/sustainability programs within the mixed material products industry to identify the appropriate path forward.
Faculty Advisors
Hoboken, NJ
Hoboken, NJ
2024
Full-Time MBA MAP
Go-To-Market Strategy
Conduct comprehensive market research within the catering segment, with a specific focus on healthcare institutions such as hospitals and elderly care facilities. Construct an optimal marketing strategy, and a three year marketing action plan.
Faculty Advisors
Berlin, WI
Berlin, WI
2024
Executive MBA MAP
Go-To-Market Strategy
The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.
Faculty Advisors