Action-Based Learning Projects:
MAP & Consulting Studio

Ann Arbor, MI, USA

Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Conduct a competitive assessment and market positioning strategy to support the Automated Forecasting product, that will enable the Ready Signal to grow customer acquisition and increase market share for this product./
Faculty Advisors
Haifa, Isreal
Haifa, Isreal
2023
Executive MBA MAP
Go-To-Market Strategy
Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Go-To-Market Strategy
Analyze and evaluate the market opportunities, stakeholder needs, and relevant data curated by Clearview AI. The insights will drive strategic decisions regarding service offerings, outreach methods, and positioning in these sectors.
Faculty Advisors
Irving, TX
Irving, TX
2024
Weekend MBA MAP
Customer Experience Enhancements
Conduct market research across industries on customer segmentation / personalization strategies, with the goal of understanding how best-in-class companies use personalized experiences to optimize pricing, product offerings, etc.
Faculty Advisors
Ann Arbor, Inkster, Northville, Novie, Plymouth, Canton - MI
Ann Arbor, Inkster, Northville, Novie, Plymouth, Canton - MI
2024
BBA Capstone
Market Analysis and Assessment
Create a real estate feasibility assessment for a Senior Living Village ages 60 + with a focus on healthy aging. The campus style village would include independent and assisted living with a rehabilitation and palliative care center.
Faculty Advisors
Camden, NJ
Camden, NJ
2024
Online MBA
Brand Positioning and Communication
Evaluate the ROI of automotive experiential driving events and determine whether or not they drive owner loyalty and conquest. Identify best practices and recommend a high-level strategy for these events or investigate what alternative event types drive loyalty.
Faculty Advisors