Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Brand Positioning and Communication
Develop a comprehensive and effective strategy that enables Toyz to successfully introduce and promote game-based and adaptive learning products to minority and underserved students, and help them develop skills for STEAM careers in order to increase access and equity in STEAM education and improve learning outcomes for these students.
Faculty Advisors
Redmond, WA
Redmond, WA
2025
Full-Time MBA MAP
Go-To-Market Strategy
Develop messaging and marketing strategy recommendations to improve the security posture of our consumer users, & increase their usage of Microsoft account features & services which provide security benefits.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Develop detailed customer personas for relevant stakeholders in Effectiv's three key verticals—Banks, Credit Unions, and Fintech companies—to help drive Effectiv's messaging, positioning, and targeted marketing campaigns.
Faculty Advisors
Van Buren Township, MI
Van Buren Township, MI
2024
Global MBA MAP
Go-To-Market Strategy
Create a market study, right-to-play analysis, and go-to-market strategy for new energy storage system product line in new end-market by leveraging the software and hardware capabilities of a global automotive software and electronics supplier.
Faculty Advisors
Southfield, MI
Southfield, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
The artificial intelligence revolution has data centers popping up everywhere. With the grid not having enough capacity to support the power requirements for data centers, simple economics says that the levelized cost of energy will increase. How will quantum computing start taking some of the compute from traditional cloud? How will the overall carbon footprint come down due to quantum, given its significant cooling costs? What will the model of data centers look like in the future?
Faculty Advisors