Action-Based Learning Projects:
MAP & Consulting Studio
San Diego, Calif.
San Diego, Calif.
2015
Global MBA MAP
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Van Buren Township, MI
Van Buren Township, MI
2024
Global MBA MAP
Go-To-Market Strategy
Create a market study, right-to-play analysis, and go-to-market strategy for new energy storage system product line in new end-market by leveraging the software and hardware capabilities of a global automotive software and electronics supplier.
Faculty Advisors