Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI, USA
Ann Arbor, MI; Philadelphia, PA; San Francisco, CA; Palo Alto, CA and Los Angeles, CA
Detroit, MI
Detroit, MI, USA
White Plains, NY
Kigali, Rwanda, Kayonza, Rwanda, Nyaruguru, Rwanda
Kigali, Rwanda, Kayonza, Rwanda, Nyaruguru, Rwanda
2014
Full-Time MBA MAP
Conduct an in-country market analysis of coffee consumption and potential coffee retail channels.
Project coordinated in partnership with the William Davidson Institute.
Faculty Advisors
Redmond, WA, USA
Redmond, WA
Minneapolis, MN
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors