Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors
Astoria, NY
Astoria, NY
2024
Online MBA
Financial Analysis and Planning
Develop a marketing and fundraising plan for a documentary film production company currently producing a film about mental health and Gen Z. We were successful in acquiring funding for a couple of our award-winning films in the past, but our existing strategies are no longer working, so we need a sustainable plan to generate funding for our current and future projects.
Faculty Advisors
Wuxi, China
Wuxi, China
2017
Executive MBA MAP
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume production capacity, and market & sales development activities in the automotive, aerospace, medical device, and specialty industry sectors.
Faculty Advisors
Daytona Beach, FL
Daytona Beach, FL
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a comprehensive DIGITAL MARKETING STRATEGY complete with action plans. Develop leading Minor League teams and industry best practices as a benchmark into the strategy.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Strategic Roadmapping
This project aims to develop a strategic plan for a managed service organization with the goal to grow into a nationwide support network for healthcare organizations. Building on revenue-generating service lines including nurse-based telephonic triage, along with comprehensive IT and electronic health record support, NorthStar currently serves over 50 partners in 21 states and has identified opportunities for exponential growth by leveraging economies of scale within these or additional offerings.
Faculty Advisors