Action-Based Learning Projects:
MAP & Consulting Studio
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
Provide strategic planning for the development of state-of-the-art, next-generation, fully-integrated power and connectivity infrastructure for the purpose of a) in the near-term, enabling at scale the electrification of commercial vehicle fleet and municipal bus operations in the world’s densest cities, and b) more broadly to power forward the future of mobility in the urban environment.
Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.
